when your hear hunting, you don’t exactly think tree hugger…but in fact, hunting helps our forests and wildlife BIG TIME- 60% of state wildlife conservation funds come directly from hunting permits proceeds. but as hunting went down nationwide, that meant bad news for conservation.
so we decided to partner outdoor advocate Busch Beer with another dive bar staple, Big Buck Hunter, and created the “Busch Big Buck Hunter Hunting Permit”, with all proceeds going to the National Forest Foundation.
BUSCH
BIG BUCK HUNTER
Drinkers could swipe the permit at any Big Buck Hunter machine to unlock an exclusive level and a chance to win a Busch branded Buck Hunter arcade game console of their own.
we made a physical permit
and we made an AR mobile game
to unlock the game, Busch fans scanned QR codes on limited-edition packs. and every time they did, we donated to the National Forest Foundation and entered them for a chance to win their own Big Buck Hunter console.
and spread the word on social to raise more money
the game was so popular we were asked to bring it back during covid
