McDONALD’S x
MEN’S WORLD CUP
for McDonald’s sponsorship of the 2022 Men’s World Cup ACDs Dan Kenneally and Macie Soler-Sola managed to unite soccer football fans and McDonald’s fans alike under the question “Wanna go to McDonald’s?” and while they were off filming that spot around the globe, they enlisted us to help fill out the rest of the massive global “Wanna go to McDonald’s?” campaign, which we did with one important tweak:
we launched with a tweet that teased this newly football inspired tagline:
(which became McDonald’s 2nd most liked / shared tweet ever)
and while the tweet united fans in their confusion over our later revealed unifying question…
we also made sure to physically unite fans in our unifying question…
in the form of a six person t-shirt worn by fans live at the USA vs Netherlands round 16 match
that FIFA picked up and reposted
