BRAND TRUST
McDONALD’S
when McDonald’s asked us to help them with their rep, we figured who better to rep them than the (mind-blowing) one in eight people who work(ed) there.
authenticity feels pretty important if you’re gonna build trust, so we spent A LOT of time meeting with McDonald’s Crew to ensure the work reflects their genuine experiences. and if we were gonna go all in on authenticity, we got to thinking: who could play the role of crew member more authentically than an actual McDonald’s crew member?
all talent: cast, VO, etc. are McDonald’s crew. and they crushed it.
when we weren’t filming, we had some fun on our phones with the crew
