the brief: “do something that would change pop culture.” casual. but as we set out to “change pop culture” we noticed how much culture was actually changing the brand… literally.

McDonald’s fans were taking to social media to share their twists on menu classics. so we decided it was time to democratize “famous orders”, and shift the spotlight from celebrities to the people who deserve their name on the menu by merit, along with their “menu hacks.”

we scoured the internet for out fans’ favorite menu hacks…and added the hacks and the fans behind them to the *official* McDonald’s menu