after the men’s “Wanna Go To McDonald’s?” 2022 campaign, McDonald’s announced its new sponsorship of the 2023 Women’s games.
with the Women’s World Cup taking place in Australia/NZ, we knew the new timezone was gonna watch time schedules weird…like really weird. and the same “Wanna go to McDonald’s?” question was about to get asked at some pretty unusual times.
WOMEN’S WORLD CUP
McDONALD’S x
we produced a bunch of content for 11 different countries, from Canada to China, in multiple languages, across multiple platforms
including a 25 foot long scarf that we sent to Australia to be paraded around during the matches
